Traditional snacks deserve packaging that stands confidently alongside modern brands. For Metro Foods, we created a vibrant visual identity across the Nimco, Slides, and Papritos ranges, giving each variant its own personality through saturated colour palettes, expressive typography, and bold compositions while maintaining a cohesive family feel. Flavour-inspired colours and distinctive typography ensured every product was instantly recognizable while remaining true to the overall brand.
Beyond packaging, we helped strengthen Metro’s digital presence. Although the brand had long established itself in retail, its online identity had yet to reflect that success. Through strategic social media management and performance marketing, we built a strong digital foundation that extended the brand experience beyond the shelf, increased audience engagement, and positioned Metro for sustained online growth alongside its well-established offline presence.